Archive for April, 2008
Customer service is the new marketing
Written by Brandon on April 6, 2008 – 5:37 pm -Internet Marketing Observations writes a short, thoughtful post on one of the most overlooked yet most important components of a good marketing campaign: customer service. Imagine this: you see a great ad that boasts a free iPod with every new acount opened. Then you go to open an account online and the customer service is rude, non-existant, unresponsive, or simply a bad communicator. You’re great marketing has now turned into a loss.
Agencies everywhere are cringing at this notion. Won’t a fancy campaign work. Sure a fancy campaign will work — that might help create brand awareness or even brand “illusion.” But if you’re message speaks to anything involving a service or product (so I’m excluding media marketing here–band,etc.), then you better back that up on your Web site.
Customer service is the new marketing « Internet Marketing Observations
Posted in Fundamentals | 1 Comment »8 Effective Ways to Improve the Conversion Ratio of Banner Ads
Written by Brandon on April 6, 2008 – 5:30 pm -I highly suggest taking the advice included in this excelent article on improving banner ad clickthrough. I’ve followed similar articles for google adsense ads, and I’ve managed to increas my conversion on certain properties by four fold. Granted, it was 1/2% to 2 %, but this matters if you have massive traffic.
In the early days of the World Wide Web, banner ads were the most popular and reliable revenue generators for marketers, webmasters and advertising companies alike. They were everywhere. However, in the wake of the dot-com crash and market saturation, prices paid for banner advertising click-thru’s plummeted and banner advertising lost most of its appeal and effectiveness.
American Chronicle | 8 Effective Ways to Improve the Conversion Ratio of Banner Ads
Posted in Adsense, Affiliate Marketing, Blogs, Building Blog Revenue | No Comments »How To Write A Good Internet Marketing Book
Written by Brandon on April 6, 2008 – 5:26 pm -American Chronicle has created a helpful list of tips to get you underway with your own ebook project. If you’re not familiar with ebooks they are a liberating way for authors to tackle a particular niche of information that people need. Ifyou are an expert on any focused topic, you should consider writing an ebook. Even if it doesn’t sell, it’s a great tool to show prospective employers.
Internet marketing books are a hot selling property today with almost everyone and anyone taking to internet marketing in order to earn some extra income. One can therefore make a lot of money by writing and selling a good internet marketing book. Writing a book is not a difficult task at all, but writing a good internet marketing book that makes money and is helpful for its readers is definitely a Herculean task. Given below are some tips that will help you in writing your book:
American Chronicle | How To Write A Good Internet Marketing Book
Posted in Building Blog Revenue, Starting a Business | No Comments »
