8 Effective Ways to Improve the Conversion Ratio of Banner Ads

(No Ratings Yet)

Loading ...

Email This Post

Written by Brandon on April 6, 2008 – 5:30 pm -

I highly suggest taking the advice included in this excelent article on improving banner ad clickthrough. I’ve followed similar articles for google adsense ads, and I’ve managed to increas my conversion on certain properties by four fold. Granted, it was 1/2% to 2 %, but this matters if you have massive traffic.

In the early days of the World Wide Web, banner ads were the most popular and reliable revenue generators for marketers, webmasters and advertising companies alike. They were everywhere. However, in the wake of the dot-com crash and market saturation, prices paid for banner advertising click-thru’s plummeted and banner advertising lost most of its appeal and effectiveness.

American Chronicle | 8 Effective Ways to Improve the Conversion Ratio of Banner Ads