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Archive for the ‘Fundamentals’ Category

The Greatest Traffic Secret Google Loves, and how to exploit it.

I read a little blip of an article whose title I loved: " The Greatest Traffic Secret Google Loves". The answer: Original content. This is true. It’s the best kept secret, in a way. But maybe more secret is how to exploit this without dying of hand cramps as you’e typing away. Here’s a few experiments you may try to generate original content.

• Try using a bot to create the original content. I personally think this is a stupid idea. The way this might work is set up an adlib formula that you plug in a few words to. Sounds cheesy, but it may just be effective. I would suggest keeping these articles low on the blog page.
• Spend a few hours outlining 50 articles and then take a week off to write these articles. Wow! This is drastic. It may just kick start your SEO, though.
• Outsource the articles. You may want to get a quote from a copywriter in India.
• Write little original bits and add several quotes to fill the article up. This is a great technique because it gives props to other bloggers’ handy tips.
• Once established, get guest contributors from smaller blogs to help you out.

If you already know this then it isn’t a secret. If you never heard of this then maybe it can be called a secret. Good chance you heard of this but unless you are doing this, then using this is the secret you have not discovered. What is the secret? You’re looking at it right now. Has it dawned on you? Ok, fancy trick here, I dropped down a line to heighten your suspense. What did you think I was going to say? Some convoluted method that requires you to buy my $97 e-book? A way to make Pepsi put your URL on bottle caps?
The Greatest Traffic Secret Google Loves | Adventures in Internet Marketing

11 Recession-Proof Internet Marketing Methods

There is a list of best recession-proof practices for your internet marketing strategy at Conversation Marketing that you might find extremely useful. The list is pushing it a bit, I think, These are solid foundations of internet marketing in any economy. This article spins a timely slant, but is not necessarily anything new.

If you run a web site, it’s easy to sit back and shut your eyes as we start the long downward roller coaster ride. But there are some things you can do to recession-proof your internet marketing:

11 Recession-Proof Internet Marketing Methods | Conversation Marketing: Internet Marketing Strategy Blog

Internet ads rise despite cuts in marketing

The independent has written an important aricle to consider about the rising use of internet ads with falling ad budgets. WHat this might mean for small business people is multiple business opportunities. There is so much room for growth in the ad network arena. I still have seen very few ad networks that cater to my personal interests. To learn more about the opportunities that are exploding check out one of the Ad Tech conventions.

Internet advertising is coming out on top as overall marketing budgets see a second consecutive quarter of cuts, and planned spending for the rest of the year suffers further downgrades, according to the Institute of Practitioners in Advertising (IPA) quarterly Bellwether report.

Internet ads rise despite cuts in marketing - Business News, Business - The Independent

List Pruning = E-mail Marketing Success | Tech Forward

If you are looking for ways to freshen up your email mailing list, then step right over to entrepreneur.com to see their extremely handy techniques to prune down your mailing list to the essential customers. If you have a huge mailing list, then this could be a fantastic way of saving money. But don’t throw away the email addresses. Just repackage them and sell them to competitors… Kidding!

One of our clients sent me an e-mail the other day asking if removing nonresponsive people from her e-mail list will give her a more successful list. Absolutely it will. Think of it like this . . . when you have a plant with leaves that are half-dead, the plant’s systems have to work that much harder to attempt to send life to leaves and branches that are half-dead.

List Pruning = E-mail Marketing Success | Tech Forward

Customer service is the new marketing

Internet Marketing Observations writes a short, thoughtful post on one of the most overlooked  yet most important components of a good marketing campaign: customer service. Imagine this: you see a great ad that boasts a free iPod with every new acount opened. Then you go to open an account online and the customer service is rude, non-existant, unresponsive, or simply a bad communicator. You’re great marketing has now turned into a loss.

Agencies everywhere are cringing at this notion. Won’t a fancy campaign work. Sure a fancy campaign will work — that might help create brand awareness or even brand “illusion.” But if you’re message speaks to anything involving a service or product (so I’m excluding media marketing here–band,etc.), then you better back that up on your Web site.

Customer service is the new marketing « Internet Marketing Observations