Customer service is the new marketing

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Written by Brandon on April 6, 2008 – 5:37 pm -

Internet Marketing Observations writes a short, thoughtful post on one of the most overlooked yet most important components of a good marketing campaign: customer service. Imagine this: you see a great ad that boasts a free iPod with every new acount opened. Then you go to open an account online and the customer service is rude, non-existant, unresponsive, or simply a bad communicator. You’re great marketing has now turned into a loss.

Agencies everywhere are cringing at this notion. Won’t a fancy campaign work. Sure a fancy campaign will work — that might help create brand awareness or even brand “illusion.” But if you’re message speaks to anything involving a service or product (so I’m excluding media marketing here–band,etc.), then you better back that up on your Web site.

Customer service is the new marketing « Internet Marketing Observations