List Pruning = E-mail Marketing Success | Tech Forward
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Written by Brandon on April 15, 2008 – 2:07 pm -
If you are looking for ways to freshen up your email mailing list, then step right over to entrepreneur.com to see their extremely handy techniques to prune down your mailing list to the essential customers. If you have a huge mailing list, then this could be a fantastic way of saving money. But don’t throw away the email addresses. Just repackage them and sell them to competitors… Kidding!
One of our clients sent me an e-mail the other day asking if removing nonresponsive people from her e-mail list will give her a more successful list. Absolutely it will. Think of it like this . . . when you have a plant with leaves that are half-dead, the plant’s systems have to work that much harder to attempt to send life to leaves and branches that are half-dead.
List Pruning = E-mail Marketing Success | Tech Forward
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