Bill Slawski’s Using Anchor Text to Determine the Relevance of a Page

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Written by Brandon on March 27, 2008 – 4:39 am -

Bill Slawski has provided an important and relevent set of anchor text techniques that you may find extremely useful in your arsenal of SEO tools. Definitely check it out

You go to a search engine, and type some query terms in the search box. A list of results is returned by the search engine, and you visit a link to one of the results that appears.

Looking through the page, you may not see your query terms on the page itself. Why would the search engine return that result to you?

Using Anchor Text to Determine the Relevance of a Page -SEO by the SEA